How to Add Reviews on Shopify: Boost Your Sales with Social Proof 


Are you ready to unlock the secret weapon that can skyrocket your Shopify sales? Imagine harnessing the incredible power of social proof to boost your credibility and drive customers to your virtual doorstep. Well, get ready, because we’re about to reveal the ultimate guide on how to add reviews on Shopify. It’s time to revolutionize your online business and watch your sales soar!

In the vast landscape of e-commerce, standing out from the crowd is crucial. With countless online stores vying for attention, customers are becoming more discerning than ever. They want reassurance that they’re making the right purchase, and that’s where customer reviews come in. By harnessing the influence of social proof, you can transform your Shopify store into an irresistible magnet for potential buyers.

Imagine this scenario: Your product page is packed with enthusiastic reviews, testimonials, and star ratings. As customers read about the favorable experiences others have had with your products, they become more excited and confident about purchasing from you. Their desire intensifies, and they find it challenging to resist clicking the “Add to Cart” button.

Fortunately, adding reviews to your Shopify store is easier than you might think. In just a few simple steps, you can unlock a whole new level of customer engagement and conversion. Whether you’re a Shopify newbie or a seasoned pro, our step-by-step guide will walk you through the process and ensure that your store is equipped with the power of social proof.

So, what are you waiting for? It’s time to take your online business to new heights. Let’s dive into the exciting world of customer reviews and watch as your sales soar on Shopify!

Why Reviews Matter for Your Shopify Store?

Customer reviews play a pivotal role in establishing trust and credibility for your Shopify store. When potential customers visit your online store, they want reassurance that they’re making a wise purchasing decision. Reviews from previous customers serve as a valuable source of information and social proof.

By showcasing genuine feedback from satisfied customers, you build trust with your audience. Positive reviews act as endorsements for your products or services, validating their quality and value. Customers are more likely to trust the opinions of their peers than traditional advertising methods. The collective voice of your satisfied customers helps establish your store’s credibility and reliability.

Influence of Social Proof on Purchasing Decisions

Social proof is a psychological phenomenon that influences people’s decision-making processes. It refers to the tendency for individuals to conform to the actions or opinions of others in uncertain situations. In the context of e-commerce, social proof takes the form of customer reviews.

When potential customers see positive reviews and ratings on your Shopify store, it creates a sense of security and confidence. They perceive your products or services as being trustworthy and reliable. Social proof serves as a form of reassurance, helping customers overcome doubts and hesitations about purchasing from your store.

Case Studies Demonstrating the Impact of Reviews on Sales

Statistics and case studies provide concrete evidence of the impact customer reviews have on sales. Consider the following:

  • According to a survey conducted by BrightLocal, 85% of consumers trust online reviews as much as personal recommendations. This statistic underlines the significance of reviews in influencing purchasing decisions.
  • Another study by Spiegel Research Center found that displaying reviews can increase conversion rates by up to 270%. This demonstrates the persuasive power of customer feedback in driving sales.
  • A case study from Shopify itself revealed that stores with customer reviews experienced a 44% increase in sales compared to those without reviews. This real-world example emphasizes the tangible benefits of incorporating reviews into your Shopify store.

These statistics and case studies provide compelling evidence that reviews have a direct impact on sales. By leveraging the power of customer feedback, you can significantly boost your store’s performance and revenue.

In conclusion, customer reviews hold immense importance for your Shopify store. They not only build trust and credibility but also leverage the power of social proof to influence purchasing decisions. With compelling statistics and case studies backing their impact on sales, it’s clear that incorporating reviews into your Shopify store is a strategic move that can yield significant results.

How to Add Reviews on Shopify: Step-By-Step Guide

In this section, we will explore a convenient and efficient method to add reviews to your Shopify store using the app. offers a user-friendly interface and robust features that make managing customer reviews a breeze. Let’s dive in and discover how you can leverage this powerful app to enhance your store’s credibility and engage with your customers effectively.

Step 1: Instal app

Head over to the seach bar in your Shopify Dasboard and click on “App and Sales Channel Settings”

Go to the Shopify App Store and search for the app. Click on “Add app” to install it to your Shopify store.

Step 2: Configure Basic Settings

After installation, open the app from your Shopify admin dashboard. Follow the setup wizard to configure basic settings such as review request emails, review forms, and review display options. Customize these settings to align with your branding and preferences.

Once everything looks good, click on “Yes looks Great”

Step 3: Add/Manage Reviews

In the app, you can easily manage and moderate customer reviews. Approve, edit, or delete reviews as needed to ensure content quality and appropriateness. Respond to customer reviews to engage with your audience and address any concerns or questions they may have.

Click on “Manage reviews” ounder the app menu bar. And then click on “Add a review”

Add the necessary details like Product name, Customer Name, Email, Rating, Review Title, Reviw Body and Image.

Once done, Click on Submit.

This is how it will look once its completed under “Product reviews” tab

This is how the review will look like under the product.

Congratulations! You’ve taken a significant step in enhancing your Shopify store’s credibility and engaging with your customers. By successfully adding your first product review, you’re now on your way to building trust and attracting potential buyers. With each additional review, your store’s reputation will continue to grow, driving more sales and fostering a loyal customer base. 

Ready to leverage social media for your e-commerce success? Learn How to optimize your Shopify Instagram feed and boost sales through Instagram.

FAQs about How to Add Reviews on Shopify

How do I enable customer reviews on my Shopify store?

To enable customer reviews, you can either use a review app from the Shopify App Store or explore built-in review functionality within your Shopify theme’s settings.

Can I manually add reviews to my Shopify store without using an app?

Yes, you can manually add reviews to your Shopify store by collecting feedback from customers and inserting the review content into your product pages using HTML and liquid tags.

Are there any free review apps available for Shopify?

Yes, there are free review apps available in the Shopify App Store, such as Lite and Product Reviews.

What is the benefit of using a review app like

Using a review app like offers various benefits, including automated review request emails, customizable review forms, review management tools, and rich snippet integration for SEO purposes.

Can I customize the appearance of the review section on my product pages?

Yes, most review apps and themes allow you to customize the appearance of the review section, including the layout, colors, and placement on your product pages.

How can I encourage customers to leave reviews for my products?

You can encourage customers to leave reviews by sending follow-up emails, offering incentives or discounts, showcasing existing reviews on your website, or including review prompts during the checkout process.

Are there any review apps that allow customers to include photos with their reviews?

Yes, some review apps, such as, offer the ability for customers to include photos along with their reviews, providing additional visual context for potential buyers.

Can I moderate and edit customer reviews before they are displayed on my store?

Yes, many review apps allow you to moderate and edit customer reviews before they are published on your store, ensuring quality and preventing spam or inappropriate content.

Is it possible to import reviews from other platforms or sources into Shopify?

Yes, some review apps provide options to import reviews from external platforms or sources, allowing you to consolidate and display reviews from multiple sources on your Shopify store.

Will adding customer reviews to my Shopify store improve my search engine rankings?

Adding customer reviews to your Shopify store can have a positive impact on your search engine rankings. Reviews can generate fresh and relevant content, increase user engagement, and contribute to the overall credibility and authority of your store, all of which can positively affect SEO.

Conclusion: How to Add Reviews on Shopify

Adding customer reviews to your Shopify store is a powerful strategy to boost credibility, increase conversions, and drive sales. By leveraging the influence of social proof, you can instill trust in potential customers and encourage them to make confident purchasing decisions. Now, it’s your turn! Have you implemented customer reviews on your Shopify store? We would love to hear about your experience and any tips you have. Share your thoughts and insights in the comments below!

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